Preaching and the 30-Second Commercial

Monday, April 8, 2019 9:00 AM - 3:00 PM


Attention spans are short. Competition for listeners’ loyalty is high. Preachers can learn key lessons from advertisers in how to get the gospel message heard through the noise of the marketplace.

“Preaching And…” is an interdisciplinary endeavor in which homileticians partner with scholars from diverse non-theological fields to help preachers think about their work in exciting new ways. Co-sponsored by The Perkins Center for Preaching Excellence at SMU and Westminster John Knox Press.

When and Where

Monday, April 8, 2019

Perkins School of Theology, Great Hall, Prothro Hall

9:00 AM – 3:00 PM

Cost of registration $50.00 (includes lunch)

Reduced rate for Perkins students $25.00

To take advantage of the reduced rate, please email



Workshop Leaders

Carrie La Ferle is a professor in the Temerlin Advertising Institute at SMU. Carrie has worked in the international advertising industry and has published over fifty journal articles. She has been named an Altshuler Distinguished Teaching Professor at SMU, SMU’s highest teaching distinction.

Wesley Allen, Jr.

Wesley Allen, Jr. is the Lois Craddock Perkins Professor of Homiletics at Perkins School of Theology. Wes, specializing in preaching and the gospels and preaching in postmodernism, has authored and edited over twenty books in homiletics.


Both preaching and advertising seek to persuade their audiences, but use radically different media and aim toward radically different goals. What has Madison Avenue to do with Jerusalem?

  • What can preachers learn from market research methods?
  • How can creative processes used in advertising firms reshape sermon preparation?
  • What techniques used by advertisers to cut through the noise of the marketplace can be useful in proclamation?
  • What can preachers learn from advertisers’ strategies for branding a product and shaping a marketing campaign?

Click HERE to register!

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